These ads appear above the search results, often with the headline followed by one line that joins the Description Line 1 and Description Line 2 and then the display URL. In some cases, if Description Line 1 is a sentence (ending in appropriate country-specific punctuation), that line can be added to your ad's headline, separated by a dash.
For example, if your ad's headline is "Airfare sale" and your first description line reads "Low rates from San Francisco.", your ad's headline could look like this:
Airfare sale - Low rates from San Francisco.
Adding more descriptive text to your headline can help you maximize the potential of your ad to appear above these search resultsQuality Score is Also Important
Your add rank and quality score also play a significant part in achieving above the search results placement. See my previous post on