Apr 30, 2011

Five Simple Tips to Help With Your AdWords Campaign

1)  If a keyword is really important you should consider creating a specific landing page on your website for that keyword.  An important keywords means it has high search volume and has the potential for a great return on investment (ROI).

2) Improve your click through rate (CTR) by ensuring you ad text is precisely focused on the keyword you wish to optimize for.

3) Use your Google Analytics Data to do a weighted sort for top performing keywords in your AdWords campaign.

4) For placement ads when you find a site that has great potential for your ad campaign, study the site and create a custom image ad specific to placement on that site or sites like it.

5) Before you turn on your campaign and have it go live, set up conversion tracking so you know where your traffic that converts comes from.