Apr 1, 2012

Google SEO Search Engine Optimization Starter Guide



The Google SEO team put together this great starter guide for white hat SEO techniques. Before making changes to your website or hiring a consultant, you should become familiar with all the techniques described in this guide. It’s the foundation for SEO website design practices which will help drive organic search results to your website pages.

Google SEO gives you advice directly from Google on how to create good page titles, content and meta tags. Learn about their webmaster tools, sitemaps and robots.txt files.

Click the this link to view the pdf: Goole-SEO-search-engine-optimization-starter-guide.pdf

Table of contents:
  • Create unique, accurate page titles
  • Good practices for page title tags
  • Make use of the description meta tag
  • Good practices for description meta tags
  • Improve the structure of your URLS
  • Good practices for URL structure
  • Make your site easier to navigate
  • Good practices for site navigation
  • Offer quality content and services
  • Good practices for content
  • Write better anchor text
  • Good practices for anchor text
  • Use heading tags appropriately
  • Good practices for heading tags
  • Optimize your use of images
  • Good practices for images
  • Make effective use of robots.txt
  • Good practices for robots.txt
  • Be aware of rel=”nofollow” for links
  • Promote your website in the right ways
  • Make use of free webmaster tools
  • Take advantage of web analytics services
  • Helpful resources for webmasters