Jun 1, 2012

Grow Your Small Business with Google AdWords

AdWords is Google’s advertising network. These are the “Sponsored Ads” that show up along the left hand side of Google’s Search Results. It’s your way to pay for a front page listing. Pay per click (PPC) programs can be expensive if you don’t know what you’re doing. When done right, PPC can send you new visitors at an very affordable price. You just need to understand the business case that fits your business.

Google AdWords allow you to:
  • Reach Local Mobile Users
  • Advertise to people who search on Google and or anyone of Google’s advertising networks.
  • Reach people actively looking for information about your products and services online.
  • Build very selective demographic based advertising for your business needs.
  • Create your own ads and choose keywords, which are words or phrases related to your business.
When people search on Google and they use one of your keywords, if you bid enough your ad will appear next to the search results. The key is two know which keywords deliver sales and don’t bid on more generic keywords that don’t convert. An AdWords specialist like G Adviser can help you with your AdWords campaign.

To get you started download the Google Growing Your Business with AdWords guide. Feel free to call us with any questions.